Boston, USA-Philips 3D Solutions is introducing its new 42-inch 3D LCD monitor for the professional digital signage market at the SID International Symposium 2005. Philips' new multi-view 3D display provides a richer, more intriguing, more informative, and more entertaining end-user experience, without the need for special viewing glasses. It can be used for high impact in-store messaging for advertising or sales promotion, images, videos, and other forms of media suitable for a large screen.
3D display technology enhances the power of digital signage. People today are bombarded by a continuous stream of messages from all sorts of media. In the fierce battle for their attention, a 3D display is likely to attract more viewers than conventional media. 3D digital signage is particularly effective in such media-rich environments as retail stores, shopping malls, airports and railway stations, and indoor events such as conventions.
Philips 3D Solutions offer a complete package through 3D displays and display signal
processing;
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Multi-view 3D display based on a 42-inch high definition LCD screen provided with a lenticular lens array for outstanding 3D optical autostereoscopic behavior givingfull brightness and full contrast.
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Integrated 3D rendering and advanced display signal processing hardware thatcalculates multiple views in real time and optimizes the content for the lenticulardisplay.
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Decoder software enabling the playing of 3D content.
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Media sequencer software suite enables users to create a content playlist to be played back from a PC.
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Plug-ins for popular 3D animation packages such as 3D Studio Max are available, so that content providers can save their current artwork into a file format that can be used in a straightforward way with the decoder and media sequencer software.
Philips expects that the 3D information display solution, comprising a 42-inch multi-view 3D Monitor, Decoder, Media sequencer software, and plug-ins for 3D animation
programs, will become available via selected distribution partners from October 2005
onwards.
Philips 3D Solutions is an emerging business in the Technology Incubator of Royal Philips Electronics.
Available high-resolution pictures:
+ Picture Philips 3D Solutions information display solutions
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