August 25, 2008
Berlin, Germany – Philips will demonstrate 3D on Blu-ray at IFA 2008 (August 29 – September 3). The demo shows that its 2D-plus-Depth content format can be applied to Blu-ray thereby enabling a great 3D movie viewing experience on a variety of displays.
With the growing amount of 3D movies currently on theater release, people now want to enjoy the 3D viewing experience in their homes as well. In order to bring high quality 3D content to the home, the 2D-plus-Depth format offers a solution that can be applied to Blu-ray. Subsequently, these discs can be enjoyed on both stereoscopic (special glasses needed) as well as auto-stereoscopic 3D displays, which do not require glasses.
Philips 3D Solutions provides end-to-end 3D system solutions ranging from 3D displays for professional use, 3D content creation and conversion tools to technology licensing. Jos Swillens, CEO of Philips 3D Solutions: “This demonstration of 3D on Blu-ray is a clear proof point of the flexibility and sustainability of our 2D-plus-Depth content format. It can bring high quality 3D content to the home on a variety of displays and offers a solution to the need for interoperability in 3D”.
Philips 3D displays give the viewer an exciting, entertaining and engaging 3D experience making them ideally suited for professional use in digital signage for retail, point-of-sale advertising, gaming applications in casinos, games and 3D visualization. Thanks to the WOWvx technology used in Philips 3D Displays, no special viewing glasses are needed.
Alongside this 3D on Blu-ray demo, Philips 3D Solutions will be showing 3 new 3D display products for professional use, the 52”, the 22” and the 8”. These products will be commercially available from Q4 (52”) and Q1 (22” and 8”) onwards. The impressive 132” 3D WOWzone will also be on show at IFA 2008. All 3D demos and products can be seen in the Futurezone of the Philips booth, which is located in Hall 22A and B of the Messe Berlin, Germany.
More information: www.philips.com/3dsolutions or www.wowvx.com
Media inquiries please contact:
Philips 3D Solutions
Bjorn Teuwsen
Tel.: +31 40 2742109
Mobile: +31 6 130 789 75
E-mail: bjorn.teuwsen@philips.com
About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lighting and consumer lifestyle, delivering people-centric, innovative products, services and solutions through the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 134,200 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2007, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, as well as lifestyle solutions for personal wellbeing. News from Philips is located at www.philips.com/newscenter.
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