Philips introduces the 132-inch 3D WOWzone for a fascinating, high-impact 3D experience

CES Las Vegas, USA – Philips introduces the 3D WOWzone, a large 132-inch 3x3 multi-screen 3D display wall, designed to grab people’s attention with stunning 3D multimedia presentations. By creating breathtaking 3D experiences, marketing professionals can use this eye catcher to increase brand and product awareness in larger public spaces at events, exhibitions, reception areas and theme parks.

 

The out-of-screen 3D effects fascinate viewers and holds their attention for longer than standard 2D content, thereby making 3D a valuable marketing tool. No glasses are needed to view the Philips 3D WOWzone and it gives marketers an element of surprise that leaves their target audience with an amazing and entertaining 3D multimedia experience.

 

The 3D WOWzone consists of nine 42-inch Philips WOWvx 3D displays in a 3x3 multi-screen display set-up. The 3D WOWzone is a complete end-to-end system solution including 3D displays, mounting rig, media streamer computers, control software and dedicated 3D content creation tools. Thanks to its size and the immersive 3D effects of the multi-screen display, the viewer becomes part of the 3D experience; the viewer enters the WOWzone.

 

Now at CES, Philips introduces this high impact messaging tool into the media rich US market as a commercially available product. Earlier demonstration of the WOWzone at IFA 2007 in Berlin has resulted in interest of several A-brands and deployment of the 3D system solution at its first customers across Russia and Europe.

 

‘Brands need to be distinctive in their communications and marketers need to use innovative tools that match their brand-identity,’ says Jos Swillens CEO of Philips 3D Solutions. ‘Philips WOWzone enables them to charm and enchant their customers and strengthen their positive brand attitude”.

Philips will demonstrate the 3D WOWzone at the Philips booth (Central Hall, boothnumber 12124) of the Las Vegas Convention Center from January 7^th to January 10^th in Las Vegas, Nevada, USA.

 

 

Media inquiries please contact:

Philips 3D Solutions
Bjorn Teuwsen
Tel.: +31 40 2742109
Mobile: +31 6 130 789 75
E-mail: bjorn.teuwsen@philips.com

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lifestyle and technology, delivering products, services and solutions through the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 124,300 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2006, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, personal care and home appliances, as well as consumer electronics. News from Philips is located at www.philips.com/newscenter.