Philips introduces the BlueBox: bringing existing 2D video alive in 3D!

Tokyo, Japan - Philips 3D Solutions is introducing the BlueBox, a service suite of advanced 3D content creation tools that converts 2D video content to 3D, at the Industrial Virtual Reality Expo & Conference being held in Tokyo.

 

The first major 3D content creation service on the BlueBox is the WOWvx Spacer. This empowers content creators by enabling efficient (semi-automatic) and high quality offline conversion of existing 2D video content to the 2D-plus-Depth format, used in the Philips WOWvx 3D Displays. Philips 3D Solutions will further enhance BlueBox's capabilities by adding new 3D content creation services over time.

 

Content creators will now be able to produce 3D content much more quickly, at lower cost and in unprecedented high 3D quality. The easy-to-use tools allow designers to profit from their creativity in content creation by automating a large part of the work with no compromise in high quality standards. Using the Philips 3D tools enables designers to convert their own content within their own premises, saving a lot of time.

 

"There is a real and rapid step-change to 3D all over the world," says Jos Swillens, CEO of Philips 3D Solutions. "The introduction of BlueBox will unlock the customer's new and existing video material for high quality visualization in 3D using the 2D-plus-Depth format."

 

BlueBox is now available in first version for selected lead partners, such as Nissho Electronics in Japan. Nissho is exhibiting the BlueBox in the 15th Industrial Virtual Reality Expo & Conference at the Tokyo Big Sight from (27-29 June 2007). The Commercial Release of the BlueBox will be end of Q3 2007.

 

Hi-resolution images can be downloaded from our website

 

Media inquiries please contact:

Philips 3D Solutions
Hans Driessen
Tel.: +31 40 2746692
Mobile: +31 610610417
E-mail: hans.driessen@philips.com

 

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lifestyle and technology, delivering products, services and solutions through the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs approximately 124,300 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2006, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, personal care and home appliances, as well as consumer electronics. News from Philips is located at www.philips.com/newscenter.