Philips 20-inch 3D display increases attention value of product marketing message using out-of-screen 3D effects

Anaheim, USA - Philips 3D Solutions is introducing its new 20-inch 3D display designed to increase brand awareness and attention value of your product at point-of-sale locations, by using entertaining and exciting 3D images that leap out at you, at InfoComm (June 19-21).

 

Philips' 20-inch 3D display is the latest addition to the current Philips 3D WOWvx professional display range. The Philips 3D displays deliver an exciting 3D experience without the need for special viewing glasses. The frame-mount display (20-3D2W01) is a 4:3 that is intended for integration in shop interiors or kiosks. A desktop version with bezel and stand (20-3D2W04) is also available.

 

The 3D display is based on Philips WOWvx technology to help professionals to create an amazing viewing experience using the latest technology to make content richer, more exciting, and more entertaining for the viewer so that it's almost 'real'. This 'magical' appeal attracts the consumer's attention making it ideal for use in digital signage, point-of-sale advertising, games and 3D visualization.

 

3D is the new way to get your marketing message across with impact. According to research conducted in the past, 3D imaging is a valuable tool in raising brand or product awareness. 3D images will hold a consumer's attention far longer than ordinary print images. In addition, shoppers said that a 3D image display not only makes them "feel like buying" but also makes them "want to purchase again."

 

Philips will be demonstrating its professional 3D displays on its booth #6636 during InfoComm at the Anaheim Convention Center from June 19-21. Visitors will be able to experience a selection of stunning 3D commercials based on 3D animations and video.
The Philips 20-inch 3D display is being sold through Philips 3D Solutions distribution partners from August 2007 onwards.

 

More information: http://www.philips.com/3Dsolutions
Hi-resolution images can be downloaded from our website.

 

Media inquiries please contact:

Philips 3D Solutions
Hans Driessen
Tel.: +31 40 2746692
Mobile: +31 610610417
E-mail: hans.driessen@philips.com

 

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lifestyle and technology, delivering products, services and solutions through the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs approximately 124,300 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2006, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, personal care and home appliances, as well as consumer electronics. News from Philips is located at www.philips.com/newscenter.