Philips 3D intelligent display solution, based on WOWvx technology, enables exciting 3D viewing experiences for high-impact out-of-home advertising
CES 2006, Las Vegas, USA – Adding an extra dimension to digital signage, Philips 3D Solutions introduces its 3D intelligent display solution in the professional market. Featuring high quality 3D and 2D modes, the intelligent autostereoscopic display delivers full brightness and full contrast with true color representation thanks to Philips’ WOWvx technology. Leveraging its patented multi-view lenticular technology in combination with advanced 3D display signal processing, the display provides an extraordinary 3D viewing experience that stands out compared to conventional displays. | ||
The new 42” 42-3D6C01 Comfort-line – now on sale – is designed for applications that require a 3D experience with maximum comfort. It allows multiple users to view 3D content at the same time within a large comfort zone, providing a sustainable 3D viewing experience without the need for special viewing glasses. The display can be applied for a broad range of applications, visualizing both 2D and 3D content with high picture quality.
Philips 3D intelligent display solution includes supports from 3D content creation up to true 3D visualization. A dedicated plug-in for 3dsMax* software is available that allows existing and new content to be exported to the 2D-plus-depth format. Using the 3DS Media Player, which can be integrated in existing software solutions for Digital Signage, the content can be played back. Next to the offline content creation, 3D interactive applications – games, gambling, simulation, etc. – can be visualized in real-time, using the 3DS Wrapper that can extract real-time depth information via OpenGL or DirectX. Finally, a Display Control Tool is provided that allows the end-user to modify the settings of the depth- and visualization parameters to their preference.
The 42” Comfort-line display solution is the first WOWvx based product that promises to help professionals create an amazing viewing experience with the latest technology to make content richer, more exciting, and more entertaining for the end-user so that it’s almost ‘real’. WOWvx provides the latest innovation in technology to attract the consumer’s attention and is well positioned for use in digital signage, games, gambling, simulation, etc. The 42” WOWvx 42-3D6C01 Comfort-line display system is sold in the USA through Philips 3D Solutions distribution channel at a msrp of USD 17500 excl VAT.
* note: 3ds Max is a registered trademarks of Autodesk, Inc./Autodesk Canada Co. in the USA and/or other countries. |
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For further information please contact:Hans DriessenPhilips 3D Solutions About Royal Philips ElectronicsRoyal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is one of the world's biggest electronics companies and Europe's largest, with sales of EUR 30.4 billion in 2005. With activities in the three interlocking domains of healthcare, lifestyle and technology and 161,500 employees in more than 60 countries, it has market leadership positions in medical diagnostic imaging and patient monitoring, color television sets, electric shavers, lighting and silicon system solutions. News from Philips is located at www.philips.com/newscenter. | ||
